2020–Present→
Takeout Order
Brand system, growth creative, and fulfillment product — $3.8M
- Brand
- Product
- Growth
Los Angeles
Dhanai Holtzclaw
Art direction & product design
Creative lead who owns how it looks and how it works — art direction, product design, and the build when it helps.
Work
Selected work
Brand craft and product systems — filter by lane
Approach
Own the look, the loop, and the ship
01
Art direction
Brand systems, campaigns, motion, and taste — the look and feel people remember.
02
Product design
Flows, IA, and interfaces for operators and end users — how the product actually works.
03
AI + ship
Generative creative as a production system, and Next.js when building beats briefing.
Creative
Art & direction
AI generative, directed shoots, and social.
Golf is Hard
Meta ad creative
Well Shucks
Lifestyle montage
Legalize Mulligans
Meta ad creative
Get Lost with Me
Instagram reel
Probably in the Drink
Meta ad creative
Texas Wedge
Meta ad creative
Be Lucky
Meta ad creative
Eagle Putt
Meta ad creative
Get Lost
Instagram reel
Falling Greens
Instagram reel
As The Wind Blows
Instagram reel
The Rusty Nail
Instagram reel
Fenced
Meta ad creative
Fairway Fiend
Instagram reel
About
Dhanai Holtzclaw
Los Angeles–based creative lead spanning art direction and product design. Twenty years across broadcast, advertising, web, and product — from agency creative direction at DJcity and Ciplex to founding Takeout Order, where I built the brand to $3.8M and the fulfillment software operators run every day.
I art-direct brand systems and campaigns, and I design the product surfaces those brands live in — feeds, ops tools, growth loops. Came up on Photoshop and Flash; After Effects followed. Today I direct AI-native generative creative and ship front ends in Next.js when that's faster than briefing it.
Doomsy, Parfade, and Studio sit alongside the brand work: proof I can own taste and systems — how it looks and how it works.
Open to opportunities
Art direction, brand, and product design roles — craft and systems. Based in LA, open across North America.
View full resume →